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Co-owner & Director

Ben Bonello.

Ben co-founded Form in 2005 and works across agency strategy, client relationships and commercial direction, with particular experience in financial services and fintech marketing. He has spent more than 20 years helping businesses clarify their proposition, strengthen their brand and turn creative thinking into commercial progress.

Ben Bonello portrait illustration
Co-owner & Director · Form Agency
Quickfire

More about Ben.

What do you do at Form? I help shape where Form is going, work closely with clients and keep one eye on the commercial side of the agency. I’m particularly involved in financial services and fintech, from positioning and strategy through to campaigns, websites and growth.
What do you love about design? When it genuinely changes something. A clearer proposition, a stronger brand or a better digital experience can alter how a business is perceived and how confidently it moves forward. That’s much more interesting than making something look nice for the sake of it.
What do you do when you need a boost of inspiration? Get away from the screen. A walk by the coast, a bike ride or a change of environment usually does more for me than staring at the same problem for another hour.
What company would you love to rebrand? I’m less interested in changing a famous logo for the sake of it. The interesting ones are businesses at a genuine turning point, where the company has moved forward but the brand hasn’t caught up yet.
What’s your spirit animal? Probably still a duck. Calm enough on the surface, with a lot more going on underneath.
Ultimate mood-boosting song? ‘Would I Lie to You Baby’ - Charles and Eddie
Do you have a slogan for life? Take nothing for granted, and don’t overcomplicate things that don’t need overcomplicating.
3 loves My family, motorsport, and living by the coast.
3 pet peeves Bad briefs, unnecessary meetings and people making simple things complicated.
Ultimate biscuit choice? Party Rings (only when discounted)
Finish this sentence. At the weekend, you can usually find me… Away from the Mac. Ideally by the coast, watching motorsport, out on the bike or spending time with the family.
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