Refreshing a global broker brand for international growth.
ActivTrades already had strong products and client retention. Its brand, website and regional marketing system needed to catch up with its growth ambitions.
A brand system built to scale across markets.
The existing identity and campaign output lacked cohesion, while website journeys and regional content were not working as one international system.
The programme brought brand, UX, multilingual search and campaign creative together so growth did not require every market to reinvent the work.
The numbers behind the work.
Measured outcomes retained from the original case study, with the detail intact.
increase during the growth period
growth
increase in top-100 Google rankings
A top-down overhaul with practical regional output.
Branding refresh
Colour, typography, photography and core assets were evolved into a more modern and scalable system, with clearer messaging for an international audience.
Website redesign & UX
Navigation and user journeys were restructured so the digital experience better reflected the new brand and supported both experienced and newer traders.
Multilingual content & SEO
Content was localised across key markets, supported by search-led content and digital PR to improve visibility beyond the home market.
Campaign development
Paid and organic campaign assets used stronger headlines and more confident visuals, with regional propositions adapted inside a consistent central system.
Brand, digital and campaign output.
Reliable support across channels.
The value was not just the rebrand launch. ActivTrades needed day-to-day creative that could keep pace with multiple markets without losing quality or consistency. The relationship continued across campaigns and ongoing marketing support.