Campaigns and landing pages are briefed to different people at different times.
Our marketing is disconnected
Stop treating every channel like a separate job.
SEO, PPC, website, email, social and creative can all be individually competent and still produce a poor journey when nobody owns the joins.
Recognise any of these?
Each channel reports its own metrics but nobody can see the whole journey.
The website does not reflect what paid campaigns are promising.
How we’d approach it
Solve this problem. Not every problem.
01
Choose the commercial journey
Start with one outcome and map every touchpoint that influences it.
02
Create one message hierarchy
The campaign, landing page, nurture and sales materials should reinforce the same proposition.
03
Build a reusable system
Shared creative and content components make it easier to launch consistently across channels.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around our marketing is disconnected.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
How do you connect separate channels?
We choose the commercial journey first, then create one message hierarchy that the campaign, the destination and the follow-up all carry.
Why can’t we see the whole journey in our reporting?
When each channel reports its own metrics, nobody sees how they work together. We build measurement around the one customer journey instead of channel by channel.
What if our website does not match what our campaigns promise?
That mismatch loses people. A reusable system keeps the message, the destination and the follow-up aligned, so they are planned together rather than briefed separately.