Scaling a regulated trading platform globally.
INFINOX, a global brokerage, was expanding offices, teams, platforms and regions faster than its brand and marketing infrastructure could comfortably support.
Turn rapid growth into one recognisable global brand.
Regional teams were moving quickly, but brand, digital tools, onboarding and internal marketing systems were not built to scale at the same rate.
Form worked alongside marketing, operations, sales and compliance to create a more reusable brand and design infrastructure across platforms, products and markets.
The numbers behind the work.
Measured outcomes retained from the original case study, with the detail intact.
growth since takeover
growth since takeover
growth since takeover
increase
faster delivery
campaign uplift
after redesign
average uplift across IG / LinkedIn
A full-service system built from inside the business.
Branding & identity
The global identity was refreshed and extended into a family of sub-brands including IX PRIME, IX ONE, IX SOCIAL and IX PARTNERS, with modular components designed for multiple markets.
Website & digital
Regional website pages, landing pages and campaign destinations were designed around clearer messages, mobile use and faster rollout.
UX & UI design
Platform interfaces, onboarding journeys, dashboards and conversion flows helped products such as IX ONE work and IX SOCIAL feel part of the same wider ecosystem.
Campaign & regional rollout
Reusable creative and a retained relationship supported offices across Europe, MENA, Asia and LATAM, reducing the need for each region to rebuild assets independently.
Brand, digital and campaign output.
Delivering a stronger global presence.
The INFINOX story is less about one campaign than the infrastructure behind repeated growth. Brand systems, digital products, landing pages, regional campaigns and sub-brands were connected so the organisation could move faster while looking more unified.