Building a global trading brand.
What started as a brand and website relaunch became a long-term creative partnership, supporting INFINOX across markets, products, campaigns and teams worldwide.
Bring one global brand together.
INFINOX, a global brokerage, was growing quickly, but its marketing was not speaking with one voice. Brand application varied across channels, weakening consistency and making the business feel less joined up than it was.
We were brought in to sharpen the identity, strengthen the digital experience and create a system that could work across both professional and higher-volume retail trading audiences.
Make the brand unmistakably INFINOX.
We kept the existing logo and core palette, then rebuilt the wider visual system around them. The result was a clearer, more confident identity with stronger consistency across every touchpoint.
The Trading Power campaign gave the refreshed brand an immediate public expression and carried the new direction into launch activity across multiple channels.
A closer look at the project.
Keep every market moving.
As INFINOX expanded across Asia, Europe, the US and LATAM, the volume and variety of marketing grew with it. Form became an embedded creative resource for regional teams and day-to-day briefs.
Social video, animated banners, brochures, guides, webinars, exhibitions and sub-brands all had to move quickly while still feeling unmistakably part of INFINOX.
Turn attention into confidence.
The website needed to do more than look better. It had to make information easier to find, give prospects confidence in the business and support lead generation.
Working alongside INFINOX’s marketing and development teams, we created a clearer digital experience that brought the refreshed brand into the customer journey.
One brand. Built to scale.
What began as a relaunch became an ongoing partnership supporting brand, product, campaign and regional teams every day.
INFINOX gained a more consistent creative system and a design resource able to keep pace with international growth.
Go deeper into the work.
This page shows the creative system and how it evolved. The Case Study goes further into the challenge, delivery and results.
View the case study for INFINOX
