Seven years of creative support for a global data brand.
A first advertising brief for Minitab’s US team grew into an ongoing, seven-year relationship supporting products, regions, campaigns and internal marketing teams around the world.
Give a global data business more creative capacity without fragmenting the brand.
Minitab’s products serve very different industries and require regular communication across regions, formats and levels of technical depth.
Form initially supported US advertising campaigns, then became part of the wider marketing operation, handling day-to-day creative while helping complex propositions feel easier to understand.
Move from one campaign into an embedded design relationship.
The work has included brand evolution, advertising, infographics, presentations and website design, with each format using the same recognisable visual system.
Infographics in particular help break down technical product messages into content that is easier to absorb.
A closer look at the project.
Adapt the work without creating a different Minitab in every region.
Form supports marketing teams across the US, Europe and Asia, including region-specific campaigns and localisation into different languages.
That retained creative memory reduces repeated briefing and makes global output more consistent.
Help acquired products sit naturally within the wider Minitab family.
Form has also worked alongside internal teams on new and acquired sub-brands, including the evolution of Salford Systems.
The aim is always to allow enough distinction for the product while maintaining a visible relationship with the parent brand.
A long-term external creative team that gets faster because the brand knowledge stays in the relationship.
What started as US campaign support expanded into international creative delivery across products, regions and marketing formats.
