Bringing an F1 partnership to life without race footage.
When INFINOX case study signed a sponsorship deal with Alpine F1 at very short notice, Form had to launch a prestigious global partnership before usable footage of the new car even existed.
Launch the F1 partnership without the car footage.
The sponsorship rules prevented use of the previous year’s car, while Alpine had not yet supplied footage of the current one. A conventional launch edit was therefore impossible.
Instead of waiting for assets, Form looked for a way to create the launch from scratch.
Turn launch day into an ongoing race calendar.
The first teaser was followed by the official partnership video and a continuing programme of promotional assets.
Every race creates a new marketing moment, so the creative system had to be repeatable rather than a single launch film.
A closer look at the project.
Build the missing hero asset ourselves.
The team sourced a 3D model of the latest car and customised it to reflect the current Alpine livery and sponsor treatment.
That gave Form a controllable visual asset capable of supporting teaser content, the partnership announcement and future creative.
Taking the work into the real world.
The 3D asset was used across sponsorship creative, video production, co-branding and website assets, extending the visual approach across the wider project.
Turning restrictions into the launch idea.
The 3D approach gave INFINOX a strong visual launch platform and an asset base that could continue supporting the partnership throughout the F1 calendar.
This project has a deeper Case Study.
The Work page shows what we made and the thinking behind it. The Case Study goes further into the challenge, delivery and measurable outcome.
View the case study for INFINOX
