Turning a dating-app idea into a trading platform campaign.
ThinkMarkets wanted to position ThinkTrader as the smarter alternative to dated trading systems. The creative idea used a familiar swipe-based dating journey to make that comparison immediately understandable.
Make a product comparison entertaining without losing the product point.
The platform proposition was straightforward: speed, usability and a more intuitive trading experience. The challenge was communicating that without another technical feature list.
ThinkMarkets brought the initial dating-app thought. Form turned it into a scripted campaign story designed to keep the product value visible throughout.
Use mismatched trading experiences to set up the better choice.
The campaign moves viewers through a sequence of awkward, unsuitable “matches” before landing on ThinkTrader as the reliable, fully featured option.
The tone is playful, but every beat exists to reinforce a real platform benefit rather than simply chase a joke.
A closer look at the project.
Make the dating-app world feel observed rather than gimmicky.
Form worked with ThinkMarkets from script through to final edit, refining the visual quirks, pacing and UI references so the creative felt recognisable and culturally relevant.
The result is a campaign format that feels very different from typical trading-platform advertising while staying focused on the product.
A trading-platform story with more character than the category usually allows.
The campaign gave ThinkMarkets a distinctive way to explain why ThinkTrader feels faster and more intuitive than older alternatives.
