The feature list is stronger than the actual launch story.
Launching a product or platform
The product can be complex. The launch idea cannot.
A new product needs one clear reason to care, then a system capable of carrying that story across every place the audience will meet it.
Recognise any of these?
Different teams are explaining the product in different ways.
The launch needs web, social, motion, display and sales material at the same time.
How we’d approach it
Solve this problem. Not every problem.
01
Find the product truth
What is genuinely different, useful or timely enough to make somebody care now?
02
Turn it into one launch idea
A strong visual and message system creates consistency before asset production begins.
03
Make the product visible
Interface, demo, motion and proof should do more work than generic campaign imagery.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around launching a product or platform.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
Our product is complex. How do you keep the launch simple?
We find the product truth, then turn it into one launch idea. The product can be complex; the launch idea should not be.
What if different teams explain the product in different ways?
One launch idea gives everyone the same story, so web, social, motion, display and sales material say the same thing.
How do you make the product itself the hero?
We build the campaign around the change the product creates for the customer, and make the product visible, instead of leading with the feature list.