Vida Markets Case Study
Creating a Trading Brand for India and Wider Asian Markets
Vida Markets is a multi-asset trading company created to serve traders across India and other regional Asian markets.
To support its launch, Vida Markets partnered with us to create a distinctive brand and digital presence that would build credibility, attract new customers and provide a strong platform for regional growth.
The Challenge: Vida Markets was entering a highly competitive sector alongside established global brokers and fast-growing regional trading brands.
They required:
- A distinctive brand capable of building recognition and trust
- Clear positioning tailored initially to traders in India
- A flexible identity that could expand into other Asian markets
- A digital experience designed to support account registrations
- Campaign creative that worked across multiple channels
- Consistent marketing materials for regional partners and introducing brokers
Performance highlights
Customer Retention
Funded customers remaining active after six months
82%Creative Assets Delivered
Campaign assets delivered across website, social, display, video, email and partner marketing
Brand Creation to Launch
3 months From initial brand development to market launch
Regional Reach
Asian markets reached through regional campaigns
5+Partner Network
Introducing brokers and regional partners onboarded
50+
How we made it happen
Creating a confident trading brand with the flexibility to grow
We worked with Vida Markets to create a distinctive identity and digital presence designed around the expectations of traders in India and wider Asian markets.
Brand Development
We developed a bold and contemporary brand that gave Vida Markets a credible presence within a crowded trading market.
Website and Digital Experience
The website experience was designed to communicate the Vida Markets proposition clearly and create straightforward journeys towards registration and account opening.
Regional Campaigns
We created campaign concepts for the initial launch in India, supported by a flexible creative system that could be adapted for other regional markets.
Social, Motion and Content
A consistent suite of social content, digital advertising and motion assets helped Vida Markets build awareness and maintain a recognisable presence across channels.
Partner Marketing
We produced adaptable campaign materials for introducing brokers and regional partners, helping them promote Vida Markets while protecting the consistency of the central brand.
“Vida Markets needed a brand that could establish credibility quickly in India while providing the flexibility to grow across wider Asian markets. We created a confident identity and campaign system that could support that ambition.”
Building a Recognisable Regional Trading Brand
Vida Markets needed to enter a competitive market with clarity and confidence. FORM created a distinctive brand and flexible marketing platform that supported its launch in India and provided a strong foundation for continued regional growth.
Looking to launch into a new market?
We help brokers and financial brands enter new markets with the right positioning, creative campaigns and digital experience. Whether you need a complete brand launch or ongoing marketing support, we can help.
