Creating a trading brand for India and wider Asian markets.
Vida Markets needed the credibility to launch in India and the flexibility to expand across other Asian markets without rebuilding the brand each time.
Build trust in the first market. Build flexibility for the next.
The brief started with a new name and a commercial ambition: create a trading brand that felt professional, dependable and distinctive in a crowded regional category.
The brand also had to work practically, across registration journeys, campaigns, social, motion, exhibitions and partner marketing.
The numbers behind the work.
Measured outcomes retained from the original case study, with the detail intact.
funded customers active after six months
From brand creation to regional rollout.
Brand development
A confident visual identity was created to feel credible in financial trading while avoiding the more promotional visual clichés common in parts of the regional market.
Website & digital experience
The website clarified the proposition and created more direct journeys towards registration and account opening.
Regional campaigns
The launch system was built for India first, but designed so imagery, message and offer could adapt as Vida moved into other Asian markets.
Social, motion & content
A consistent stream of social, display and motion assets helped the new brand stay recognisable across day-to-day marketing.
Partner marketing
Adaptable assets gave introducing brokers and regional partners something practical to use without fragmenting the central identity.
Brand, digital and campaign output.
Building a recognisable regional trading brand.
Vida needed to look established before it had the history of an established broker. The combination of a distinctive identity, direct digital journeys and a reusable campaign system gave the business a platform that could travel beyond the first launch market.