The idea is strong, but the proposition is still difficult to explain in one sentence.
Starting something new
Give the new thing a brand people can believe in from day one.
A new business, product or sub-brand has to earn trust quickly. The job is to make the proposition clear, the identity distinctive and the whole thing feel ready for the real world before launch day.
Recognise any of these?
You need to look credible before the business has years of history behind it.
The brand has to work immediately across website, campaign, social, sales and launch material.
How we’d approach it
Solve this problem. Not every problem.
01
Find the thing worth owning
Clarify the audience, proposition, competitive space and the idea the new brand should become known for.
02
Build a recognisable identity
Create the name, message, visual language, typography, colour and imagery as one connected system.
03
Prove it before launch
Apply the identity to the website, campaign, social, sales material and other real touchpoints before calling it finished.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around starting something new.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
Do we need a finished proposition before we start?
No. Part of the work is finding the thing worth owning. If the idea is strong but still hard to explain in one sentence, we start by making the proposition clear.
How can a new business look credible before it has any history?
By building positioning, messaging and identity as one system, so the brand looks and sounds consistent from the first impression, not just in the logo.
Will the brand work for the launch as well as the logo?
That is the aim. The brand is built to work across website, campaign, social, sales and launch material straight away, rather than leaving the rest of the launch to solve.