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StrataScale: a sub-brand for a fintech company
- Brand Identity
- Logo Design
- Brand Guidelines
- Branding
Numerous companies choose to broaden and enhance their offerings by establishing subsidiary enterprises.
When our client SHI introduced their subsidiary company named StrataScale, the moment had come for it to establish its distinct identity.
Sub-brand creation
Fintech branding
The great thing about companies launching a new business within their organisation is the opportunity to give them a unique sub-brand.
Although linked to their parent company, they often require a separate identity bespoke to their target audience.
StrataScale functions as an IT service provider catering to the requirements of Fortune 500 organisations. Being a technology-oriented firm, we aimed to integrate this concept into their logo design while exuding a sense of assurance and confidence. Furthermore, their identity needed to maintain a connection with their parent company, SHI, whether through colour schemes, typography, or significant visual components.
Brand identity creation in progress
Logo design for a fintech specialist
Through dialogues with the SHI team, a clear vision of how they envisioned the presentation of StrataScale emerged.
Armed with a comprehensive brief and concept, our initial Identity presentation showcased an array of compelling visuals that ingeniously captured the cloud technology offerings associated with StrataScale. Additionally, we paid homage to SHI by incorporating key elements from the existing SHI logo.
As preparations for the launch of StrataScale took shape, we expanded the logo design into a comprehensive identity. Definitive colour schemes and graphical elements were established for application across their website, both online and offline materials, and launch campaigns. Our approach to create a brand-identity encompasses more than just the logo; it encompasses typography, new colour palette, imagery and brand guidelines, all contributing to the creation of a holistic brand.
The success
Brand launch
Since its introduction in 2020, the launch of StrataScale has led to annual growth for the company, propelling both its own expansion and that of SHI.
Should another subsidiary be added to SHI's corporate umbrella, we eagerly anticipate the prospect of participating in SHI's journey once again.
A little bit more about Stratascale
StrataScale: the catalyst for future-ready technology transformation
As a trailblazing force in the realm of technology solutions, SHI's sub-brand StrataScale empowers businesses to navigate the ever-evolving digital landscape with confidence.
Their holistic approach combines cutting-edge expertise, adaptable strategies, and a deep understanding of industry nuances to tailor solutions that address immediate needs while fortifying organisations for future challenges.
Whether it's harnessing the potential of AI, architecting resilient cloud infrastructures, or unlocking the value of data, StrataScale is your dedicated partner, propelling you towards innovation-driven success.
Looking for a brand identity upgrade?
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