Work
A brand identity for an innovative fintech company – Bondford
- Brand identity creation
- Collateral design
- Powerpoint presentations
- Website design
- Website code and build
- Advertising campaign concepts
Bondford, a new start-up company in the fintech sector, contacted Form Agency to design a new brand identity.
Bondford are an innovative FinTech company and wanted to have a brand that matched their aspirations and ambitions. We started by doing a deep-dive with the client to gain an undertraining of how they foresee the brand. Also gaining an understanding of how to position the brand in their sector.
Brand identity development
Financial sector design studio
With the information in-hand we went about the design process.
First, by designing a series of logos, typography styles and a selection of complimentary colour palettes that would allow the brand to shine.
We submitted the first set of brand ideas to the client. All of the designs were modern and sleek, with a clean minimal look and feel. At Form we predominately take the less is more approach in creating new brands. A brand needs easy recognition, and a clean brand allows for a more memorable brand identity.
Second phase designs
Fintech brand creation
The initial brand ideas enabled the board to understand that they could explore a new direction from which they first envisaged.
It's not unusual to take elements from different brand ideas and submit them to form a new design. This could be using the logo icon from one with a font, or colour from another that they felt may be better suited from another concept.
At Form we always go the extra yard to ensure we cover all options for the client to consider when creating a new brand.
Our designers further enhanced the brand ideas and produced a secondary selection from which the company could select the final identity.
(View the presentation: Bondford Brand Presentation Web)
Final identity design
Branding
We submitted the second round of designs with the final new brand identity selected by the client.
The new mark reflected both integration and the cloud-based technology.
Our studio then further enhanced the brand elements with key messaging and how they were to be combined within the total brand story.
It was decided to play heavily on the engineered performance and precision of the software and a series of associated imagery were selected for use within the website, brochures and presentations.
Last but not least
Advertising campaigns
During our time working with Bondford we also created a series of advertising campaigns.
We focused on protecting and minimising your FX risk by using the Bondford platform.
We produced a range of different campaigns, from being FX happy through to the ice climbers campaign.
Bondford is a brand identity that we are proud of and is still in use by the company today.
About Bondford
Advertising and branding for a fintech company
Bondford is a software-as-a-service (SaaS) targeted at mid-sized corporates who require a more comprehensive, efficient and effective solution for managing foreign exchange (FX) risk.
They are the very first company to provide a fully integrated one stop FX solution.
Brand Identity for a Fintech Company
If you're interested in creating a new brand style for a fintech company, please get in touch.