Branding for a financial trading company Vida Markets

We started with just the company name and key information provided by the client regarding their unique offerings and the regional markets they aimed to target.

We strategically aligned the Vida Markets brand style with its target regions, primarily India and other Asian nations. In this context, our branding needed to resonate with the everyday trader. It's important to note that, while we don't intend to cast aspersions, many trading companies in India tend to project an image more akin to a gambling establishment rather than the professional trading brokerage we aspired to embody. Frequently, one encounters websites flaunting substantial cash incentives or ostentatious displays reminiscent of a Las Vegas strip.

Our primary objective was to break away from this stereotype. We wanted to establish a brand that would instil a sense of trust and reliability in the minds of our audience. Ultimately, our goal is to attract customers, including those considering substantial investments, with the assurance that their funds are securely managed by Vida Markets.

In each branding project that we undertake at Form, our initial phase involves the meticulous creation of mood boards. This way, we explore and define the preferred style and colour palette that best aligns with the company's identity.

Traditionally, within the trading industry, notable companies have often adhered to a limited spectrum of colours, typically encompassing red, blue, or black. Diverging from this established convention, we took a deliberate and innovative approach by introducing a dominant green influence into our design scheme. But not just any green - rather a vibrant and striking lime green that captures immediate attention.

While such brands such as Spotify, Waitrose, and Starbucks come to mind when discussing green branding, it remains a rare occurrence within the financial trading sector. Thus, with our colour palette firmly established, our subsequent focus cantered on the creation of the Vida Markets logo.

In crafting a logo for a company of Vida Markets' stature, forward-thinking is essential, especially when tasked with developing logos for various divisions of the business. This phase presented inherent complexity, as the conventional method would entail producing a single "master logo" with subsidiary divisions listed beneath it. However, we chose a distinct and sophisticated approach by developing unique logos for Vida Markets, Vida Partners, and Vida Social and unified them under the same overarching brand. This way, we maintained consistency in font and colour application for the textual elements. Besides, we complemented them by distinctive icons tailored to each division.

After logo approval, we shaped visuals and messaging to convey Vida Markets' essence and offerings.

As previously mentioned, our primary target market was India, though our strategic vision encompassed reaching a broader Asian audience without regional constraints. Recognising the inherent tech-driven nature of the financial trading industry, we accentuated the technical aspects of the company. This positioned them as the focal point of our visual identity.

Having successfully created and secured approval for the brand, our attention turned to the development of a wide array of marketing materials. This involved developing new divisional websites, creating marketing materials and educational resources. It also included curating modern social media content and campaigns for a broad audience.

The campaign we devised was primarily aimed at reinforcing the core message that Vida Markets stands as a secure and dependable trading entity. Hence, we aptly named the campaign "Trade with Confidence". We created imagery featuring a lighthouse, executed in a tech-inspired style. Thus employed the distinctive colours of Vida Markets to symbolise protection and security as it cast its guiding light over Vida trading applications.

Since the completion and launch of the project, Vida Markets has successfully positioned itself as the preferred trading broker in the Eastern market. We continue to work closely with Vida Markets and their marketing team. Our work enhanced the brand's presence and gained recognition in a competitive market.

Vida Markets is a renowned FX & CFD broker. Operating across the world, they have the facilities for premium customers to trade globally.

Vida Markets are focused on providing the utmost levels of customer service for our clients. They aim to deliver the best possible experience, and a first class service.

Vida Markets offers competitive schemes for trading Partners and Affiliates and have just launched the new copy trading app, Vida Social.