Work
A new Forex brand for Central FX takes flight
- Rebrand
- Brand Creation
- Fintech Design
Form have been behind the Central FX brand for many years.
We created the original branding of both Central Markets and Central FX when they were both fledgling companies. In the years that have passed, both companies grew substantially. The trading arm "Central Markets" was subject to a buy out. With a refreshed focus on the Foreign Currency Exchange markets, the directors once again approached us to reboot the remaining CFX brand. The aim was a stand-out creative campaign and brand style.
Refreshed Central FX brand logo
Logo design
We decided not to go full bore and create a brand new identity as it's already an established brand in the market.
Instead we made subtle changes to the logo to give it a more modern edge. This enables us to bring additional elements into the brand.
Telling FX brand story with images
Financial branding
The new brand creation focuses on key elements of the company.
We decided to represent this with the use of highly stylised bird photography which directly related to the area of focus. For example, the owl represents Knowledge, the eagle for security, the hawk for speed. Each of the photographs were overlaid with circular elements that we created from the logo. The circles tie the brand together and focus the eye.
Hedgemaster
Brand creation
Hedgemaster allows financial directors to manage their currency risk in one place, using data driven analysis and continual monitoring ensuring to leave nothing to chance.
This new product from CFX also required an identity. We created the logo with a direct correlation to the CFX brand, but with a Fintech edge. Thicker fonts complimented the stripped down brand mark circles. We also created bespoke photography for the Hedgemaster brand. A hawk perching on the handlers glove plays homage to the control that Hedgemaster offers.
The brand in action
Forex design
The CFX brand delivers consistency in application and creates immediate recognition.
Updated typefaces are in use across all collateral including the new website. Along with the photography at the core of the brand introduced with a clean, modern application.
If you’re thinking about having a rebrand, or just a refresh to revitalise your companies brand identity, give us a call or drop us a line.
A little bit more about CentralFX
A leading currency exchange company
CentralFX is your dedicated companion in the realm of global transactions, offering a comprehensive range of financial services that empower businesses to excel on the international stage.
With a team of seasoned experts, they specialise in efficient foreign exchange solutions, risk management, and secure international payments. Their client-centric approach ensures tailor-made solutions that align with clients' specific business needs. Leveraging cutting-edge technology, their user-friendly platform provides real-time market insights, facilitating informed decisions and optimal outcomes.
At CentralFX, innovation meets reliability. They're committed to simplifying the complexities of global finance. With transparency and compliance at the core, they handle transactions with integrity.
Step into the future of global finance with CentralFX, where every border becomes an opportunity, and success knows no bounds.
New Brand Identity
If you're interested in FX brand design, drop us a line. We would love to hear from you.