Launching a trading platform around the product, not generic broker claims.
IX ONE gave INFINOX case study a rare chance to market a genuinely different front end rather than another version of standard MetaTrader. Form built the identity, website and launch campaign around the platform itself.
Make a next-generation trading platform look as different as it feels.
The category is full of brokers making similar claims around execution and liquidity. IX ONE’s stronger opportunity was the customised product experience itself.
Form therefore moved away from standard INFINOX white branding and created a premium black system that could showcase the new interface.
Let the interface do more of the selling.
The customised front end was significantly more visual than standard MT4/MT5, so the campaign could put the product itself at the centre.
The darker identity created a more premium frame for screenshots, demonstrations and feature communication.
Turn a platform release into a rocket launch.
The launch film takes viewers through a planet-to-planet journey, using motion and premium footage to reveal platform features along the way.
Heavy post-production and motion graphics created a distinctive campaign rather than a conventional software demo.
Adapt one campaign into the formats regional teams actually need.
The creative was extended into social video cuts, multilingual Google Display banners, print, exhibitions and conversion-focused landing pages.
The launch was designed as a reusable global system rather than one hero asset.
Show the product, not just the campaign.
IX ONE was built as a more visual, customisable alternative to a standard MetaTrader front end, so the platform itself deserved to be shown clearly.
The product story covered multi-asset access, live data and charting, algorithmic trading and the flexibility to support very different trading strategies.
A product-led launch that helped IX ONE earn a premium position in a crowded platform market.
The campaign supported a reported 24% increase in platform adoption while creating a recognisable launch language for international rollout.
