Launch story
Build anticipation and explain what is new.
Launch films
Give the launch a moment.
A launch film gives a new product, campaign or rebrand a clear first impression and a strong asset to build the rest of the launch around.
Launch film reel
Play
Make the first impression do more work.
Bring a launch together with a film built to create attention, explain what is new and give the wider campaign a strong centre.
What it needs to do
Launch once. Use it everywhere.
The strongest launch films are designed as the centre of a wider system, with edits, ratios and campaign assets planned from the start. A launch film is most useful when a product, campaign or rebrand has a date, an audience and several places to appear at once. The master carries the story, and the cutdowns carry it onto social, paid media, the website and presentations without starting again. Planning those versions from the start also keeps the visual language consistent across the whole launch.
Cutdown system
Produce social, paid and presentation versions from the master.
Asset planning
Keep the visual language consistent across the full launch.
Selected work
See how this works in practice.
A selection of relevant Motion & Video work.
Explore motion & video
See the other ways we can bring it to life.
Launch films FAQs
Useful questions, answered clearly.
How early should we involve you?
Before production decisions are fixed. That gives the launch film and the wider campaign a better chance of sharing one idea.
Can you make cutdowns for paid social?
Yes. We can build the master with the shorter paid/social versions in mind from the start.
Do launch films need voiceover?
No. Some work better through typography, music, product footage or motion alone.
Can the film live on the website too?
Yes, but the web version may need a different duration, sound treatment or interaction than the campaign master.
Launch films