Opening seconds
Lead with the thing that makes someone stop.
Social & campaign video
Short form still needs a clear job.
Campaign video works best when it is designed around the placement, audience and next action rather than chopped down from a longer film as an afterthought.
Social & campaign video reel
Play
Make the first seconds earn the rest.
Short-form social media video built for the channel, audience and action, with versions planned from the start rather than cut down afterwards.
What it needs to do
Built for the feed, not squeezed into it.
Plan the hook, format, captions and next action before the edit starts, especially when the same campaign needs several placements. Social video has seconds to earn attention, so we plan the hook, the format and the next action before editing begins. A campaign usually needs several placements, so vertical, square and landscape versions are made on purpose, with captions for viewers watching without sound.
Placement versions
Create square, vertical, landscape and cutdowns intentionally.
Creative testing
Build variants around hooks, messages and offers without rebuilding everything.
Selected work
See how this works in practice.
A selection of relevant Motion & Video work.
Explore motion & video
See the other ways we can bring it to life.
Social & campaign video FAQs
Useful questions, answered clearly.
Do you create vertical video?
Yes. Vertical should be composed for vertical, not simply cropped from a landscape master.
Can we make multiple campaign variants?
Yes. Modular production makes it easier to test hooks, messages, openings and calls to action.
Do videos need captions?
Usually. A large amount of social video is watched without sound, so the message cannot rely on audio alone.
Can you use existing photography or campaign assets?
Yes. Motion can often extend existing campaign assets without requiring a new shoot.
Social & campaign video