Work
Brand identity for a trading specialist IX Partners
- Brand Identity
- Logo Design
- Website Design
- Advertising Campaigns
- Social posts
- Brochures
- Reports
IX Partners, a subsidiary trading division of INFINOX, sought to establish a fresh brand identity and comprehensive marketing collateral to promote their new business initiative.
It's not uncommon for us to collaborate with parent companies like INFINOX and subsequently witness the growth of distinct business entities within their portfolio. IX Partners emerged as one such venture.
Engaging the right audience
Brand creation
In the realm of trading, the acquisition of clients plays a pivotal role in determining the success or failure of companies operating in the sector.
Trading enterprises typically employ two distinct approaches to attract new clients. The first approach involves conventional marketing strategies geared towards attracting "retail" clients. The second avenue entails the incorporation of Partner programs as an integral component of the business portfolio, exemplified by IX Partners.
The objective here is to engage clients through Introducing Brokers or Affiliates. The rationale behind the fierce competition among trading companies to enlist partner brokers lies in the fact that these partners frequently bring along their own established client bases. This can number in the hundreds, if not thousands. Consequently, the establishment of the IX Partners division becomes particularly advantageous.
Developing the brand
Sub-brand guidelines
Numerous trading companies offer ostensibly similar "quality services" to their partners. Distinguishing oneself in the pursuit of partners can often hinge on something as seemingly simple as a strong brand identity. This is precisely where our involvement commenced.
While IX Partners functions as an independent entity, we recognised the importance of maintaining a cohesive synergy with INFINOX, an already well-established brand. Our initial step involved refining the logo, which entailed a subtle modification of the original INFINOX logo. Employing the same typeface and colour palette, the logo underwent a straightforward design process before gaining final approval.
Be vocal with the Social
Modern brand development
With the logo firmly established, the subsequent phase centered on developing the brand's distinctive style and crafting the various components that would coalesce into the finalised brand identity.
Building upon the existing colour palette and fonts, our focus shifted to the creation of imagery, graphics, and design elements.
While INFINOX epitomises a modern brand, we aimed to seamlessly extend this contemporary style to IX Partners by introducing a predominantly lighter, white-themed bias. This transformation was complemented by the utilisation of stock imagery, steering clear of clichéd visuals such as handshakes that had been overused by companies in the past.
Brand integrity
Strong brand identity
Having successfully devised the new brand style for IX Partners, we proceeded to embark on the design and development of their website, along with the formulation of a series of digital advertising campaigns.
Our ongoing collaboration with IX Partners, in conjunction with the INFINOX team, involves the creation of new campaigns and additional marketing materials. All of it is designed to enhance awareness of the business and foster its continued growth.
“After collaborating with Form Agency for the past three years, our partnership with them has shown significant growth. They were entrusted with the rebranding of the IX Partners division within our business. The objective was to develop a brand that not only resonated with the fundamental principles of the Infinox brand but also possessed a distinct identity as a standalone entity. The project was successfully executed and is already beginning to draw in new trading partnerships for the Infinox business.”
Raj Naik - Head of Marketing
Branding for trading specialists
A little bit more about IX Partners
IX Partners is a renowned global investment firm that offers a range of financial services to its clients. With a team of seasoned professionals, the company provides expert advice and guidance in areas such as corporate finance, mergers and acquisitions, capital markets, and alternative investments.
IX Partners' mission is to create value for its clients through innovative and customized financial solutions that cater to their unique needs and objectives.
The company boasts an impressive track record of successfully executed deals across diverse industries. This includes technology, healthcare, consumer products, and energy. Their comprehensive approach involves understanding their clients' requirements and developing strategies that maximize their potential for growth and profitability. IX Partners' commitment to building lasting relationships with its clients is reflected in its personalised approach. This sets it apart from other firms in the industry.
IX Partners' dedication to socially responsible practices is another aspect that distinguishes it from its peers. The company strongly believes in giving back to the community and supporting worthy causes that positively impact society. Through its charitable initiatives, IX Partners contributes to education, healthcare, and environmental programs, among others. This commitment to social responsibility reflects the company's values and underscores its commitment to making a positive difference in the world.
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