Building a partner brand that still feels unmistakably INFINOX.
IX Partners was created to attract introducing brokers and affiliates, audiences with the potential to bring substantial client networks into the wider INFINOX case study business.
Create an independent partner proposition without disconnecting it from the parent brand.
IX Partners needed enough identity to stand on its own in a competitive partner market, while still benefiting from the recognition of INFINOX.
The job therefore started with the relationship between master brand and sub-brand rather than a completely independent visual direction.
Use the parent identity as a foundation, not a constraint.
The logo retained INFINOX typography and colour cues, then the wider IX Partners system developed its own lighter bias, imagery and layout rules.
The intention was to feel contemporary and professional without falling back on generic affiliate imagery.
The work in motion.
Give partners a brand they can discover and understand online.
With the visual system established, Form designed and developed the website and created digital advertising campaigns to build awareness.
Ongoing work with the INFINOX team continues to extend the asset library as the partnership proposition grows.
A recognisable partner brand with enough independence to attract its own audience.
IX Partners launched as a distinct business inside the INFINOX family and began attracting new trading partnerships.
