A valuable sponsorship exists but most activity is badge placement.
Making a partnership matter
A logo on somebody else's property is not a campaign.
Sponsorships and partnerships only create value when the audience understands why the brands belong together and sees the relationship used consistently.
Recognise any of these?
The launch moment was strong, then the partnership disappeared into routine posts.
Marketing teams need a repeatable way to activate around events, fixtures or milestones.
How we’d approach it
Solve this problem. Not every problem.
01
Find the shared story
The interesting part is the connection between the two brands, audiences or behaviours.
02
Create the launch moment
Give the partnership a visual and verbal idea that does more than announce it exists.
03
Build an activation system
Social, video, web, event, print and display assets should be easy to adapt repeatedly.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around making a partnership matter.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
How is this different from putting our logo on a sponsorship?
A logo on somebody else’s property is not a campaign. We find the shared story and turn it into an idea with enough life for launch, social, digital and events.
Can you keep the partnership alive after the launch?
Yes. We build an activation system, so marketing teams have a repeatable way to activate around events, fixtures or milestones instead of routine posts.
What does the launch moment involve?
An idea created for the partnership, designed to work across launch, social, digital and event activity, so the announcement lands with something clear behind it.