Saxo Bank Case Study
Launching a Global Trading Brand into the UK Market
Saxo Bank is a Copenhagen-based investment and trading specialist offering a broad range of platforms and instruments for private and institutional clients. With a strong reputation in European and Asian markets, Saxo set its sights on expanding into the UK – one of the most competitive and established financial hubs in the world.
To support the launch, they partnered with us to deliver a creative campaign that would introduce the brand to a new audience, drive awareness quickly and establish credibility among experienced UK traders.
The Challenge: While well established and highly regarded in Scandinavian markets where it originated, Saxo Bank had not yet built a strong global presence in the retail trading space…
They required:
- A fast, high-impact creative campaign to build presence and credibility in the UK
- Messaging tailored to the local market while staying aligned with the global brand
- A suite of assets optimised for digital, paid social and performance channels
- A bold above-the-line presence in London’s financial district
- Specific targeting of high-net-worth individuals, with messaging built around a £10,000 minimum deposit
Performance highlights
Brand Awareness
+35%
Uplift in UK brand recall within the first 6 months
Cost-Efficiency
of assets repurposed across multiple UK and EU campaigns
Creative Cut-Through
CTR on Digital Ads
2.5xIndustry Standard
Above-the-Line Presence
Strong visibility through targeted out-of-home placements on the London Underground
Time to Market
Campaign concept to delivery in under 8 weeks
8wHNW Targeting
of conversions met £10k+ deposit threshold within first 6 weeks
27%
How we made it happen
Targeted advertising campaigns to grab attention
We collaborated with Saxo Bank on a creative campaign designed to introduce the brand to a new audience, rapidly build awareness, and establish credibility with seasoned UK traders.
Campaign Concept
Saxo Bank’s existing ‘Mercury’ concept provided the foundation for the campaign, centred around fluidity, adaptability and momentum in fast-moving financial markets…
London Underground Campaign
We delivered a targeted out-of-home campaign across the London Underground and DLR.
Visual Language and Content Design
The visual identity was clean, confident and distinct.
Localised positioning without dilution
We collaborated closely with Saxo’s global brand team to adapt tone and messaging.
Speed, Consistency and Scale
The full campaign – from concept through production – was delivered in under eight weeks.
“I have worked with Form Agency for the over 15 year and they are a marketer’s dream. Their knowledge of the industry I work in is deep and comprehensive which ensures that the design briefs which I give them can be simplified which saves an immense amount of time. Their creativity and thought process has never let me down and has always impressed me and in particular at the speed which they work. Also, it surprises me how they offer the VidOvation corporate digital signage solutions for those who have their own businesses. I have suggested to some of my closest contacts to work with Form and not once have I received poor feedback. They are an absolute must if you require innovative design work for your marketing campaigns.”
Stuart Rice – Head of Marketing (UK) Saxo Bank
Creating Impact in a New Market
Saxo’s UK campaign needed to land with clarity and purpose. FORM delivered strategic creative that introduced the brand to a new audience and gave their marketing team the tools to keep building momentum across channels.
Looking to launch into a new market?
We’ve helped global financial brands land with impact and clarity. Whether you need a full campaign, a local strategy or just day-to-day marketing support, we can help.
