Work
Collateral design for trading and investment specialist Infront
- Rebrand
- Video
- Exhibition design
- Digital design
- Collateral design
- Fintech design
Having worked with the investment company Infront on bespoke projects in the past, Form were asked to refresh the Infront brand identity.
The brief was to ensure to maintain a direct link to Nordic origins whilst giving the company a more generic global presence.
Form devised a new set of brand assets which utilised the existing triangulation of the logo. This shape transformed into a contemporary mountain design which would work as background imagery to define the new style. It also had a connection to the trading industry with the peaks and troughs you experience in the financial sector.
Discover. Analyse. Trade.
Branding for a fintech specialist
We introduced new style imagery to provide a modern take on the brand, and updated typography to create space and clarity.
The client well received a new brand style and with a quick approval process we started to apply the brand style across various marketing touch points.
This included a new website design, video, ebooks/product site, exhibition collateral and an advertising campaign.
“The reactions on the e-brochure has been exclusively positive. Thanks to the great team at Form Agency and their ability to deliver on quality, time and budget. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.”
Diane Myrstad Meldal, Head of Marketing
Infront in brief
Digital marketing for a fintech company
Financial professionals across Europe rely on Infront for global real-time market data, trading, news, and analytics covering key markets.
With proved solutions developed over 20 years by industry experts, and with product development driven by our clients’ business needs.
The Infront terminal has become the most intuitive and flexible terminal within the financial market. This has enabled institutions to reduce costs, adapt to fast changing market requirements.
Infront is located in London, Paris, Stockholm, Copenhagen and Oslo.
Leading market data and trading solution provider in the Nordics
Customers in more than 27 countries
Established in 1998
Owns TDN Finans: Norway’s leading financial news agency
Independent, privately owned company
Owns Nyhetsbyrån Direkt: Sweden’s leading financial news agency
Owns Infinancials: Leading provider of innovative equity research solutions
Financial Sector Design Services
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