Credit Benchmark – the evolution of the brand

First, we started with the logo, which would give us the foundation for the rest of the brand refresh.

With the original logo recognised in the industry, we wanted to ensure the new logo remained similar in appearance, but with subtle changes to modernise it.

Negative inverse is a design style we are very fond of at Form. It’s clever, makes you look twice and becomes something you remember. For the main icon of the logo, we introduced a negative C into the B. It was subtle, but worked well in defining the CB of Credit Benchmark.

We made other updates to the logo icon to make it bolder and introduced cuts to the "B" to give it its own unique style.

Akkurat is a strong Sans Serif Typeface which provides a modern yet corporate feel to the Credit Benchmark identity.

It will produce a synergy between the brand marque and collateral. When used in online application, we will be using sans serif alternative Roboto, which is a free Google font resource.

We created a strong set of brand assets based around the idea of a benchmark pointer.

All asset designs work either individually or combined and allow for flexibility and scope whilst maintaining identifiable and unique characteristics.

The elements are a key element to building the brand. They have been designed to be adaptable so as to reflect how benchmarking works in essence. We use the elements to hold pictures, pull quotes and for page enhancements. The application of it can be seen below.

When all of the individual constituents of the brand are pulled together, we produce a flexible, strong and unique brand identity that would service Credit Benchmark well.

Adaptable in its format, the brand is non-restrictive yet instantly identifiable.

So, a new website design carried the updated brand style. We also rolled out a complete overhaul of all the existing marketing material including factsheets, brochures, exhibition stands and advertising campaigns.

Credit Benchmark is a leading provider of credit risk data and analytics, delivering unique insights into the credit quality of companies and sectors worldwide.

They achieve it by aggregating and anonymising the credit risk assessments of banks, asset managers, insurers, and other financial institutions. Credit Benchmark creates a consensus view of credit risk that is more accurate, comprehensive, and timely than any individual assessment.

With over 15,000 contributing entities and coverage of more than 50,000 entities globally, Credit Benchmark is a powerful tool for risk managers, investors, and researchers to manage credit risk. Its data sets cover a wide range of sectors and regions. This includes corporate, sovereign, financials, utilities, and more.

Credit Benchmark's analytics platform allows users to access and analyse this data, and to create customised credit risk models and reports.

Its platform also includes features such as benchmarking, stress testing, and scenario analysis. This enables users to assess the impact of different economic and market conditions on credit risk.
Founded in 2013, Credit Benchmark's headquarter is based in London, with offices in New York and Hong Kong. Its team includes experts in credit risk, data analytics, and financial technology. It also has received numerous awards for its innovative approach to credit risk management.