Work
Brand awareness campaign for Sucden Financial
- Brand awareness campaign creation
- Print & digital advertising
- Exhibition & marketing collateral
- Fintech design
- Website design & development
Brand awareness campaign – Promoting eFX with impact
Sucden Financial commissioned Form to work alongside their developers and marketing team. The task was to create a new CMS website design which would position them against the leading global brokers.
Our design studio conceptualised and refined static mobile and desktop layouts and planned an enhanced user experience for the site. On approval, the studio supplied all associated assets and imagery. As the coding progressed, we worked alongside the development team and SEO specialists to provide design input and consultation. The new responsive group site launched and has been received very favourably with both clients and staff alike.
Strength in Numbers campaign
Brand awareness campaign
Sucden Financial commissioned Form Agency to deliver a new brand awareness campaign to reposition their strong eFX offering.
They used to be primarily known as a commodities broker. Therefore the majority of large institutional clients were not fully aware of the liquidity that Sucden Financial could offer them. Our campaign focused on ‘strength in numbers’ and played to the quantifiable statistical strengths of eFX service. The campaign carried over print campaigns, online banner advertising and exhibition collateral. Form Agency also created a bespoke video and infographics to reinforce the message on the website and within displays on exhibition stands.
“We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention-grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider. We enjoy working with Ben and Dave. They take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.”
Rob Cantle – PR & Marketing Executive
About Sucden Financial
Financial sector marketing
Sucden Financial is a leading international derivatives and commodities broker.
It has been providing global clients with market access and liquidity for over 40 years.
With offices in London, New York, Moscow, and across Asia, the company provides its clients with tailored solutions and insights into the world of commodities trading.
Sucden Financial has a strong reputation for its deep knowledge of the commodities markets and its ability to provide clients with access to a wide range of trading products. These include precious metals, soft commodities, and energy products.
The company's expertise in these areas is supported by its robust technology infrastructure and its experienced team of traders and analysts.
In addition to its commodity trading services, Sucden Financial also provides a range of other financial products and services, including foreign exchange, equities, and fixed income.
Brand Awareness Campaigns
If you have any questions or would like us to put together a quote for your bespoke marketing project, please get in touch.