Work
Advertising campaign for a fintech specialist Bisam
- Brand campaign
- Website design
- Digital advertising
- Collateral design
Know the Risk. Measure the Reward. A full suite of creative services to help promote the BISAM brand.
The portfolio analytics solution company BISAM wished to increase their engagement levels across their website and digital media channels. Commissioned by BISAM, Form created an advertising campaign based on the Performance vs Risk aspect of their digital solutions for clients.
The challenge
Digital advertising for a fintech company
Working closely with the client to define the direction of the campaign, we produced the first of a series of performance related advertising campaigns.
We based the campaign theme around the world of motor sports, where performance and risk are paramount to achieving success.
Think about it: there is the technical crew who are analysing risks – everything from engine power and tyre pressure, to track conditions. They're determining the impact of those risks on the driver’s performance. All of that information is then fed back to the driver and pit crew so they can make adjustments at every turn.
With BISAM the same applies in that they provide their users with a comprehensive set of tools via their software to analyse data. This is all backed up by an outstanding customer support system.
The process
Financial sector advertising
We complimented the advertising campaign with the creation of online advertising banners and a promotional video used for viral purposes.
Another key project was an series of infographic artwork that was used as a viral and email campaign. BISAM customers had expressed that previous literature was overly complex. We simplified the complex through a series of infographics, once again utilising the performance campaign.
Other work completed for BISAM included the creation of promotional videos to promote their platform, update to company brochures, decks and factsheets.
The result
Financial sector advertising agency
The campaigns and infographics Form Agency created led to a 200% increase in customer engagement and blog impressions over a 6 month period.
“Form Agency's team is very reactive and their ability to turn complex topics into simple design is impressive. We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals. They have also easily taken our brand identity and made it stronger, more modern and consistent throughout all our collaterals.”
Bénédicte Godet, Global Head of Marketing & Communication BISAM / Factset
A little more about BISAM
Financial marketing
BISAM is the leading provider of digital solutions for performance, attribution, market-risk and portfolio construction.
BISAM’s best-in-class portfolio analytics platforms are used by world’s leading asset managers to evaluate and enhance their investment strategies. Allowing them to better service their clients and customers.
They do it whilst maintaining high levels of security, transparency, process control and operational scale.
Mission and Values
Trust
Trust and reliability are key to building a long-term partnerships. BISAM is committed to working with their clients to help them meet their specific analytics and operations requirements.
They remain hands-on throughout the life-cycle of their clients experience with their solutions. Constantly evolving their products, and offering complete transparency and ensuring they remain informed, empowered and confident. Clients can rely on BISAM to be their trusted partner.
Collaboration
The satisfaction of their clients is the driving force of BISAM. As the clients provider, they will partner with their team to understand their business objectives and to help define their requirements. Collaboration with their customers is at the core of their business. So, we work as a team with clients, combining expertise, professionalism and adaptability to ensure successful and timely implementation of scalable, cost-effective investment performance platforms. No matter how complex or simple the solution.
Innovation
As the industry continues to evolve, BISAM’s expert leadership team and R&D specialists remain at the helm of innovation. They know where the industry is going. So, they are leveraging that insight in everything they do to ensure their clients are empowered with the most sophisticated and transformative product solutions.
“I’ve worked with Ben Bonello and David Birch of Form Agency for the last nine years across multiple Financial Technology companies and projects. I can consistently rely on Form to see beyond the black and white of my creative briefs and deliver unique creative concepts that bring my concepts to life. Form does this every time whether for brand ID, content visualization, integrated marketing campaigns, advertising concepts or a slew of bespoke creative assets. Their interpretation and execution always produces a set of interesting choices that exceed my expectations.”
Erika Schwartz Alter, Global Head of Commercial Strategy BISAM
Advertising Campaigns
If you're after a design team that specialises in fintech area, see how we can help.