Turning portfolio analytics into a campaign people can grasp.
BISAM wanted to increase engagement across its website and digital channels. Form created a Performance vs Risk campaign that translated specialist portfolio analytics into a much more immediate visual story.
Make a complex investment proposition understandable without dumbing it down.
BISAM’s products deal with performance, attribution, risk and portfolio construction, technically sophisticated subjects that can easily become dense marketing.
The campaign needed one clear creative platform capable of carrying those ideas across digital and collateral.
Borrow a world where performance and risk are already understood.
Form used motorsport as the central metaphor: performance depends on technical teams constantly measuring power, tyres, conditions and risk.
That gave the campaign a familiar way to communicate BISAM’s analytics proposition without starting with product terminology.
A closer look at the project.
Strengthen the brand beyond the campaign itself.
The programme also included promotional videos, brochures, decks, factsheets and infographics.
The objective was to make specialist content more consistent and easier for different audiences to engage with.
Taking the work into the real world.
The Performance vs Risk platform was applied across the brand campaign, website design, digital advertising and collateral design.
A simpler way to talk about complex analytics, with measurable engagement behind it.
The campaigns and infographics were credited with a 200% increase in customer engagement and blog impressions over six months.
