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Advertising campaign for a data specialist RIMES

  • Advertising Campaign
  • Web Design
  • Stationery Design
  • Digital Advertising
  • Offline Advertising

RIMES has been at the forefront of pioneering benchmark data solutions for the financial industry since 1996. They've been consistently maintaining its role as a significant player through its continuous evolution of solutions.

Having recently introduced an innovative suite of tools enabling more comprehensive analysis of their clients' data, the company approached us to develop a bespoke online and offline advertising campaign.

Following an initial consultation with the client, it became evident that the newly unveiled software assesses customer data with unparalleled visibility across their complete investment portfolio. Thus results in highly precise outcomes and empowering clients to make more judicious decisions.

Rimes Poster Rimes Poster
Rimes brand identity Rimes brand identity

Digital advertising

The importance of a strong messaging

Armed with this insight, our team embarked on crafting a series of advertising campaigns. These campaigns aimed at highlighting the substantial organisational benefits attainable through RIMES' tools.

We meticulously designed the campaign to spotlight the inherent capability of RIMES' tools to facilitate a more extensive data analysis. The bedrock of this campaign was a thoughtfully conceived strapline: "A better-informed angle on your data."

Throughout the history of advertising, certain campaigns have achieved iconic status courtesy of their resonating straplines. Examples include Nike's "Just Do It", McDonald's "I'm Lovin' It', and Red Bull's "Red Bull Gives You Wings".

Rimes Billboard Rimes Billboard
Rimes Billboard design Rimes Billboard design

When two become one

Does an image tell the full story?

However, a compelling campaign necessitates impactful visual elements to forge a harmonious connection.

In the context of the RIMES campaign, our intention was to vividly illustrate the disparity between the customary outcomes from competitors' software and the panoramic perspective offered by RIMES software.

Our creative endeavours encompassed imagery of a surfer riding a wave juxtaposed with an expansive view of the wave's undercurrent. This effectively portrayed the contrast between limited and comprehensive perspectives. This thematic thread was woven into a succession of arresting advertising endeavours for the campaign.

The subsequent campaign we created was more focused, centred on promoting RIMES' managed service offerings to its discerning clientele. RIMES offers an array of solutions, ranging from tailor-made tools to holistic managed services.

Billboard design Billboard design
Rimes Stationery Rimes Stationery

Secondary campaign

A managed service proposition for RIMES customers

Our aim was to encapsulate the potency of unity, fortified by an abundance of experience that the RIMES managed service team brings to the table in addressing diverse business requisites.

The visual narrative of our campaigns revolved around scenarios where success is contingent upon seamless collaboration, featuring emblems like NASA, an aircraft carrier, and counterintelligence units. Our strapline embodied succinct efficacy: "All systems GO!"

We presented the finalised adverts to the client across both print and digital formats, strategically poised for dissemination across an array of media channels.

A little bit more about RIMES

RIMES: a data management partner to the investment sector

RIMES Technologies stands as a prominent leader in the realm of managed data services for financial professionals.

By catering to asset managers, investment banks, pension funds, and countless other financial institutions, RIMES facilitates the seamless management and utilisation of vast amounts of financial data. The platform specialises in the procurement, validation, transformation, and delivery of data, significantly alleviating the complexities associated with data management in the finance sector.

At the core of RIMES' offerings lies an intricate fusion of cutting-edge technology and financial expertise. Their services encompass data governance, regulatory compliance, and data benchmarking, enabling clients to make informed decisions and optimize their investment strategies. With a dedication to precision and efficiency, RIMES empowers financial organisations to focus on their core operations while leaving the intricate data management tasks to the experts. Through their comprehensive suite of solutions, RIMES plays a pivotal role in shaping the data-driven landscape of modern finance.

Advertising Campaigns for the Fintech Sector

At Form Agency, we've been creating compelling campaigns for more than 20 years. Contact us to find out how we can promote your company.