Giving financial data a clearer point of view.
RIMES wanted to promote a new suite of tools offering broader visibility across investment portfolios. Form created a campaign around the benefit of seeing more than a conventional data view.
Turn a technical advantage (broader data visibility) into an idea people could see instantly.
The product helped clients analyse data from a much wider perspective, so the campaign needed to communicate that difference before getting into software detail.
Form built the idea around the line “A better-informed angle on your data” and visual contrasts between partial and complete views.
Make the difference in perspective visible.
One execution paired a surfer on the surface with a wider view of the wave underneath, showing the gap between a limited view and a more complete picture.
The same idea was adapted into a wider series of online and offline campaigns.
A closer look at the project.
The work in motion.
Create a second platform around the power of coordinated expertise.
For RIMES managed services, the creative shifted to scenarios where success depends on systems and people working together, from NASA to aircraft carriers.
The “All systems GO!” line gave the service a more energetic and memorable proposition.
Two campaign platforms that translated complex data services into immediate visual ideas.
RIMES gained a clearer creative language for both product capability and managed services across print and digital channels.
