We understand that creating a brand is more than just designing a logo.

A brand represents a company’s identity and personality. A brand needs to convey your company’s values and vision. But most importantly it needs to be the right fit for your business.

Just like your favourite chair, brands can start to feel a little worn out over time. Sometimes all it takes is a refurb and a refresh, other times you need something new.

When creating your new brand identity, we go through a series of stages which allow us to learn about your needs and requirements. Some of these phases include:

Research to understand your target audience, competitors, your market sector in general, and industry trends. We also define your values, vision, mission statement, voice/tone, and personality.

Next comes the design process. Once we understand the new brand identity, we then make a start on the design. For us at Form, this is where the magic begins to take shape.

We design your logos, create beautiful complimentary colour palettes, and find the best fonts to provide a typography experience to compliment your brand. All in all, we deliver a memorable brand for your business.

With years of experience creating successful brands for our clients, this is part of our DNA at Form and an area of graphic design we truly love working on. Seeing your brand come to life from initial brief to a fresh new brand identity is what we love doing.

If it’s a new brand identity for a new company, or you are looking to refresh and evolve your current brand, get in touch and find out how we can help you.