Brand & Design Insights
Ideas and practical thinking on branding, identity, design systems and the details that make brands clearer and more memorable.
Articles in Brand & design
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Brand & design
The worst logo designs…..and what we can learn from them
This time at Form we did a research on the worst logo designs. Take a look at some of them!
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Brand & design
If it ain’t broke… Some of the longest-running brand logos
In this post, Form Agency delves into the world of some of the longest-running famous brand logos. Take a look at what we've discovered.
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Brand & design
Say it in seconds: how a slogan can complete your brand
A slogan is a short, memorable phrase that captures a brand’s main message or aim. It sums up what the brand stands for.
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Brand & design
Font psychology: does a font really do more than just look nice?
In this blog, Form Agency, a digital marketing company from Kent, UK, delves into the world of font psychology.
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Brand & design
The essentials of building a strong brand identity
Form Agency is a leading design agency in the UK. This time we're going to delve into the process of building a strong brand identity.
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Brand & design
Designing for accessibility: making brands inclusive in print and social media
Inclusivity and accessible design are essential in modern branding, creating connections and equal access for all audiences.
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Brand & design
Design terms you pretend to know
Confused by design terms like bleed or tracking? This quick guide makes design language clear, so you can give better feedback with confidence.
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Brand & design
The subtle side of design: what designers notice first
Great design is built on tiny details. Discover how the small stuff makes the biggest impact.
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Brand & design
AI, creativity and the reluctance to move forward
A first-hand view from Ben on creative technology, industry resistance and why new tools change the work without removing the need for ideas.
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Brand & design
After the rebrand
Launch day is the start, not the finish. The harder part is keeping the new brand consistent, useful and alive once the initial excitement has passed.
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Brand & design
Colour in motion: gradients are blending their way through 2025
Gradients are back and bolder than ever! Discover why this vibrant design trend is taking over everything from logos to websites.
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Brand & design
Serif fonts are the quiet power move of 2025
Discover how serif fonts add elegance, readability, and timeless style to your designs - expert tips from our design studio.