Work
Evolution of a premium brand identity for DiamondAir
- Brand Redesign
- Brand Identity
- Logo Design
- Brand guidelines
- Brochure design
Many of our clients are long-standing partnerships, which has created a great deal of trust in our services.
Diamond Air placed this trust in us for a brand overhaul.
Although their previous brand identity had served them well for years, it no longer reflected their target audience or their position in the industry. As the company had expanded rapidly, they needed an entirely new bespoke brand identity.
Visualising the new brand
Premium brand creation
Based at London Heathrow Airport, DiamondAir offers luxury airport services that are available on arrival, departure, and transit.
Their vision is to provide premium travel for the most elite clientele. Form Agency focused on creating a premium tone with an elegant feel. This was strengthened by a new colour palette of softer, luxurious shades of aqua with grey accents.
New brand identity
Bespoke branding
The company approved, finalised the new brand identity and rolled it out across the company.
Our team at Form accompanied the identity with marketing collateral design including brochures, stationery, clothing, and online/offline advertising campaigns.
Brand expansion
Sub-brand development
DiamondAir's expansion continued, and they soon offered more services in the meet-and-greet industry.
This led to three sub-brands: Airport Concierge, Airport by Invitation, and Platform Concierge. Form Agency ensured that these new identities had a strong synergy with the parent brand, creating a recognisable yet bespoke brand for each.
A little bit more about DiamondAir
A premium concierge service
DiamondAir International is a global provider of luxury meet and assist services.
Founded in 1992, the company has over 30 years of experience in providing VIP airport services to a wide range of clients, including business travellers, celebrities, and high-net-worth individuals. DiamondAir offers a wide range of services, including airport arrival and departure assistance, VIP lounge access, fast-track security clearance, chauffeur-driven transportation and much more.
DiamondAir is committed to providing its clients with a seamless and stress-free travel experience. The company's team of experienced professionals are dedicated to anticipating and meeting the needs of every client. DiamondAir is available in over 600 airports worldwide, as well as at some of the UK and Europe's busiest rail stations.
In addition to its airport services, DiamondAir also offers a range of other luxury travel services, such as yacht charters, private jet rentals, and villa rentals. The company's goal is to provide its clients with the ultimate in luxury and convenience, no matter where they are in the world.
Premium Brand Design
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