Creating an ethical wellness brand from the ground up.
Remedi Medispa was created around a more holistic and sustainable approach to beauty treatments. Form worked with founder Amy from the beginning to turn that idea into a complete identity.
Make professional beauty and wellness feel ethical, calm and distinctive.
The brand had to work for both treatment expertise and relaxation, without becoming another generic luxury-spa identity.
The founder’s experience and commitment to holistic, ethical treatment became the foundation for the visual direction.
Build the identity around nature without making it feel rustic.
Early concepts focused on earthy, serene tones, with terracotta and brighter green accents inspired by natural and botanical references.
The palette provided enough softness for wellness while retaining the confidence required for a professional clinic.
A closer look at the project.
Carry the same tone into every customer touchpoint.
The finished identity was extended into website, social, business stationery, gift vouchers, posters, clinic guides and packaging.
That gave the start-up a complete and coherent customer-facing presence rather than a logo waiting for applications.
A wellness identity where ethical values are visible in the design, not added as marketing copy afterwards.
Remedi launched with a consistent system spanning treatment communication, packaging, digital channels and the physical clinic experience.
