Building a retail brand ready for supermarket shelves.
The brief was the commercial reality of getting a new product into major supermarkets, where the brand has only moments to earn attention.
Create a brand capable of competing for attention in a crowded retail environment.
The project needed more than a nice logo. The identity had to feel shelf-ready, easy to recognise and flexible enough to work across the practical assets required for retail launch.
Design for recognition at a distance, not only close-up brand presentations.
The visual direction focused on giving the product a distinctive presence that could survive packaging, point-of-sale and the wider retail environment.
Every decision had to work in the context of products competing side-by-side for attention.
A closer look at the project.
The work in motion.
Taking the work into the real world.
The project covered brand creation, retail identity, packaging direction and launch.
A retail identity designed for the place it ultimately needed to succeed: the shelf.
The project moved beyond concept and into real retail presence, proving the brand could work in a major-supermarket environment.
