Turning a steel fabricator website into a growth channel.
MAH Steel wanted a modern website that could improve visibility, generate leads and make a practical industrial business feel more professional online.
Make reliability the message, then make the site easy to find.
In steel fabrication, late or incorrect delivery can hold up entire building teams. MAH’s ability to deliver accurately and on time became a core part of the website proposition.
The structure also had to make services easy to find and give visitors enough proof (case studies, testimonials and reviews) to feel confident making contact.
Make industrial feel professional without hiding what the business actually does.
Form used clean page layouts, an updated colour palette and bespoke photography of the premises, lorries, facilities and team.
The design was intended to distinguish MAH from the weaker digital presentation common across the sector.
A closer look at the project.
Build the site so new pages could improve performance over time.
The WordPress site included a custom client area and was prepared for mobile and desktop use.
Keyword research then informed page content, service pages and new area pages designed around relevant search demand.
The work in motion.
Keep improving after launch rather than treating the website as finished.
Since the 2019 launch, Form has continued adding content, services and SEO-led pages while supporting the business with email campaigns.
That ongoing programme helped MAH move to page one for commercially useful searches.
A website that became an active part of MAH Steel’s lead-generation system.
The project connected brand, website, SEO and ongoing content into one marketing asset that continued improving after launch.
This project has a deeper Case Study.
The Work page shows what we made and the thinking behind it. The Case Study goes further into the challenge, delivery and measurable outcome.
View the case study for MAH Steel
