MAH Steel – email campaigns that builders actually read
- Digital Marketing
- E-mail Campaigns
- Online Advertising
Working with MAH Steel each month is a bit like being given the keys to the toolbox and told to “have some fun with it”. So we do.
While other steel suppliers send out emails that read like instruction manuals, MAH let us create campaigns that builders genuinely enjoy opening.
Playful digital marketing
Monthly campaign concepts that stand out
Every month we cook up a new theme. Sometimes it is seasonal, sometimes it is topical, sometimes it is just a bit ridiculous in the best possible way. If it gets attention, it is fair game. Summer heatwaves become Hot Deals on Steel, Halloween turns into killer prices, Christmas gets the full sleigh treatment and football season naturally involves a steel beam flying past a goalkeeper. It is marketing with a wink, designed for people who spend their day on site and appreciate something that is not painfully serious.
Consistent branding across every channel
Smart strategy behind the creativity
Behind the humour is a very sensible goal. Keep MAH Steel's name front and centre, keep the quotes coming in and keep the brand feeling alive, not corporate. We handle the creative concepts, design, copy, and all the supporting assets that go out across email, mobile and social, making sure everything lands with the same confident MAH voice.
The result. Builders actually open the mailers. They click, they call, new lead acquired.
MAH Steel keep coming back for another month of ideas they would never get from a traditional supplier.
Digital Marketing
Your next standout campaign starts here. Talk to us and let’s make it happen.