New Brand Style for Experian Data Breach

Experian approached Form with the task of developing a new brand style for their trusted and valued Data Breach sector.

Experian's services help businesses respond quickly and effectively to data breaches. Specifically, they minimise damage and protect personal information. Trust, protection, and effectiveness were all elements we wanted the new brand style to encapsulate.

The Experian parent brand style boasts strong colours and graphical elements throughout various media. With this as our benchmark, we started working on how to visually position the Data Breach brand style alongside this. However, we gave it its own identity.

With the previously defined colour palette, we had a strong starting point for the identity.

We explored complimentary colour combinations, allowing us to expand into graphical components. Data works as a flow – a flow of information from consumer, to company, to secure storage. Visualising flow presents itself through smooth transitions, shapes and curvature, creating an ideal partner for our colour palette.

Alongside the colours and graphics, we strengthen and complete the brand identity with targeted imagery. Within Experian’s parent brand guidelines there are clear dos and don’ts for imagery. Showcasing light, airy, colourful themes, our imagery captures a diverse, friendly selection of people.

Combining all the elements together, we presented a style that sits seamlessly within Experian services.

With the brand identity created and approved by the Experian Data Breach team, the next thing to do was put together a campaign.

Each banner promotes Data Breach services across various online advertising platforms. Static campaigns are powerful, but we also enjoy motion campaigns. To complement the static banners and add variety to their media, we produced a video campaign to work alongside them. The 10 series video campaign fuses graphics, music and key information specific to each audience.

Carrying the new Experian Data Breach brand style through to offline elements, we updated all internal collateral. Subsequently, we designed a complete on-boarding deck presentation, marrying information and branding together. These are accompanied by B2B brochures prepared for online and print viewing.

Founded in 1996, Experian is a global information services company that provides data and analytical tools.

This helps individuals and businesses manage credit risk, prevent fraud, and make informed financial decisions. Headquartered in Dublin, Ireland, Experian has operations in over 45 countries and employs approximately 17,000 people worldwide. The company offers a wide range of products and services, including credit reports, identity theft protection, credit monitoring, and marketing solutions. Experian's mission is to empower consumers and businesses to achieve their financial goals by providing reliable and accurate information and insights.

After an infamous data breach in 2017, Experian established a dedicated division to address data breaches and identity theft. The division is responsible for helping individuals and businesses affected by data breaches and providing them with support and resources to protect their personal information. Experian's Data Breach Resolution division offers a range of services, including incident response planning, breach remediation, and identity restoration. The division also provides educational resources to help individuals and organisations prevent data breaches and protect sensitive information.

Experian's Data Breach Resolution division works closely with law enforcement agencies, regulators, and other stakeholders to stay up-to-date on the latest security threats and trends and ensure response strategies remain effective and efficient.