Useful thinking from real work.
Practical thinking from real client work across branding, websites, SEO, campaigns and financial marketing, plus the occasional look behind the studio.
All Insights
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Brand & design
Font psychology: does a font really do more than just look nice?
In this blog, Form Agency, a digital marketing company from Kent, UK, delves into the world of font psychology.
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Brand & design
Rebranding: when and how to refresh your brand
Learn when it’s time to refresh your brand. Here are some expert tips and insights that will help you execute a successful rebrand.
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Brand & design
The essentials of building a strong brand identity
Form Agency is a leading design agency in the UK. This time we're going to delve into the process of building a strong brand identity.
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Brand & design
Minimalist design – why is it so difficult to get right?
Minimalist graphic design is a timeless style, one which bases itself on simplicity. Why is is sometimes so challenging then?
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Brand & design
If it ain’t broke… Some of the longest-running brand logos
In this post, Form Agency delves into the world of some of the longest-running famous brand logos. Take a look at what we've discovered.
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Campaigns & motion
Bringing the thrill of Alpine F1 racing to every corner of the globe
Form designed an advertising campaign for the partnership between trading specialists Infinox and F1 professionals Alpine.
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Brand & design
Brand Analysis – By a 5-Year Old!
Brand analysis is a marketing process that evaluates your company's branding strategies and methods. This 5-year-old nailed it!
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Brand & design
Negative Space
We look at the use of negative space in illustration to cleverly deliver advertising and marketing messaging.
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Brand & design
The Rise of AI and Graphic Design
Form wrote a blog about obstacles that graphic design industry has to face during rapid development of AI (artificial intellect).
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Studio & culture
Discovering the World of Design: My Journey with Form (My First Ten Years – So Far) by Alice Viner
In this blog, Form Agency's account manager Alice Viner speaks about her personal experience in the world of design.
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Brand & design
Colour Psychology
Form Agency wrote a blog about colour psychology in branding and design.
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Marketing & growth
The Infographic Checklist
Form Agency wrote a blog about infographic, the data visualisation. What are the most important things about creating good infographics?