The category moves quickly but the brand still needs to feel credible six months from now.
Crypto & digital assets
Digital assets with more trust, less cliché.
Digital-asset brands need enough energy to feel current and enough discipline to feel credible. The strongest work avoids both generic banking and generic crypto clichés.
Recognise any of these?
Creative looks interchangeable with every other dark-screen crypto business.
Product, community, paid acquisition and compliance all pull the message in different directions.
How we’d approach it
Solve this problem. Not every problem.
01
Define what creates trust
Proposition, proof, transparency and tone need to do more than visual novelty.
02
Create a recognisable system
Ownable colour, typography, imagery and motion without relying on category clichés.
03
Design for acquisition and product
Landing pages, social, display and platform visuals should feel like one journey.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around crypto & digital assets.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
How do we look credible in a category that moves quickly?
By defining what creates trust first, so the brand is built to stay credible as the category moves rather than only reflecting what looks current today.
How do you avoid the dark-screen crypto look?
We create a recognisable system around your proposition, with enough energy to feel current and enough discipline to feel credible, avoiding both generic banking and generic crypto clichés.
Can product, community, paid acquisition and compliance share one message?
That is the job of the brand system. We align product, community and paid acquisition around one proposition, with compliance requirements considered as the work is adapted across channels.