There is no useful existing structure to inherit.
Starting from scratch
Build the right website before the pages.
A new website is the opportunity to get the strategy, proposition, structure and customer journey right before legacy content and old assumptions creep back in.
Recognise any of these?
The business needs a clearer way to explain what it does.
You want something designed to grow rather than need rebuilding in two years.
How we’d approach it
Solve this problem. Not every problem.
01
Define the job of the site
Audience, proposition, journeys, commercial actions and what success needs to look like.
02
Build the information architecture
What belongs where, what should disappear and how somebody gets to the right answer quickly.
03
Create the content and design system together
Copy hierarchy, components, visual style and interaction are developed as one experience.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around starting from scratch.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
Do you start with the design or the structure?
The structure. We define the job of the site and build the information architecture first, then create the content and design system together around what customers need to understand and do.
What if we have no existing site structure to work from?
That is the starting point for this kind of project. We define what the site is for, then build the structure, content and design around it from day one.
How do we avoid needing another rebuild in two years?
By designing a reusable system rather than a collection of pages, so the site can grow without being rebuilt. The finished structure is a WordPress system your team can update.