Work
Brand identity and website for Catalis Group
- Brand creation
- Gaming industry design
- Website design and development
The Catalis Group is an international holding company in the gaming development and quality assurance sectors.
It comprises of three companies: Testronic, Curve Global, and Kuju.
Due to the restructuring of the business we were tasked to come up with a new brand identity which included a new logo, website and associated collateral. The client had requested a direction where the design would be clean, minimal and with a simple colour palette.
Initial design ideas
Web design
We provided the Catalis board a comprehensive suite of initial brand designs which met the initial brief.
By presenting a variety of brand styles we would then be able to further hone our designs and pinpoint a direction which best served the group's intention.
Initial brand marks devised conveyed the digital association of the company and to create an easily associated identity.
Once we designed the marks, the next stage was the logo text. We implemented a variety of designs which included different typography styles to create the clean, modern feel that the client required.
Final identity design
New brand identity
We submitted the designs to the client for initial feedback.
They felt that the brand identity design conveyed the correct tone and style for the new gaming company, but wanted to experiment with different colour palettes.
Form produced final designs. They incorporated a logo, a visual style and typography to compliment the brand. We updated the colour palette as well.
Seeing as this was a brand that would have minimal marketing outside of the website, we produced a set of "lite" brand guidelines. These covered just the basics elements of the brand identity, rather than a full set of instructions.
A little bit more about the Catalis Group.
A pioneer in digital entertainment
Discover Catalis Group, a dynamic force spearheading digital entertainment and technological progress.
Comprising subsidiaries like Kuju, Testronics, and Curve Digital, they curate immersive experiences, forge pioneering content, and deliver superior testing solutions.
Rooted in a commitment to redefine possibilities, their experts craft captivating games and provide cutting-edge quality assurance services. Catalis Group thrives at the intersection of innovation and imagination, consistently setting new industry benchmarks.
With an unwavering belief in technology's transformative potential, Catalis lead the charge in uniting creativity with innovation. Experience a journey of limitless horizons with Catalis Group, where technology and imagination coalesce, forging an unparalleled future.
Web Design
If you have any questions or would like us to put together a quote for you, please get in touch.
Form work