Navigation reflects internal departments rather than customer needs.
The business has outgrown the site
The business has outgrown the website.
Successful sites often become messy for a good reason: the business keeps adding products, markets, content and teams. Eventually the structure stops helping anybody.
Recognise any of these?
Nobody is quite sure where new content should live.
Good pages exist, but customers struggle to discover them.
How we’d approach it
Solve this problem. Not every problem.
01
Audit what is genuinely valuable
Separate useful content, search equity and proof from duplication, legacy pages and internal clutter.
02
Rebuild around customer journeys
Group information by the questions people are trying to answer rather than the history of the site.
03
Create a reusable page system
Give teams a finite set of flexible components so the site can grow without drifting.
Relevant work & case studies
Similar challenge. Different client.
More around this challenge
More proof, without sending you back to the start.
These are additional Work and Case Studies selected around the business has outgrown the site.
Questions we get asked
Straight answers before the first call.
If the useful answer is “it depends”, we’ll explain what it depends on.
Will we lose our content and search visibility?
We start by auditing what is genuinely valuable, including content and search equity, so the rebuild keeps what works and changes the experience around it.
Our navigation follows our departments. What changes?
We rebuild around customer journeys rather than internal teams, so people can find the right page and your team knows where new content belongs.
How do we stop the site getting messy again?
With a reusable page system. Page types and components give new content a clear home, so the structure holds as the business adds to it.