Form insights
New Electronic Trading Brand Identity for the Innovators in the Industry
by Dave Birch
Clear Markets is a leading innovator, developer, and operator of electronic marketplaces and trading technologies brand.
They have extensive experience building and operating electronic trading systems for complex fixed income and credit derivatives in the world’s major financial centers. Although their success in trading is highly impressive, they felt their current brand didn’t represent this. Clear Markets formed an association with Nikkei later asking Form Advertising to work with them to develop a new electronic trading brand identity which reflected the innovative nature of the company combined with the transparency for which their services provided. Finally came the release of a new developed website with onboarding technologies and the ability to translate content into Japanese.





A little more about Clear Markets
Clear Markets is a leading innovator, developer, and operator of electronic marketplaces and trading technologies. The company has extensive experience building and operating electronic trading systems for complex fixed income and credit derivatives in the world’s major financial centers.
Clear Markets is an affiliate of QUICK Corp., (QUICK) a subsidiary of Japan’s Nikkei, Inc. With over 50,000 users, QUICK subsequently operates the largest electronic financial information distribution system in Japan. Clear Markets electronic trading systems are being deployed to all QUICK’s clients in Japan across QUICK’s highly secure, dedicated network.
The Clear Markets management team includes respected pioneers in the development of the interest rate swap market. Their work has earned them a thorough understanding of legal and regulatory history for swaps policy. They have also successfully transition from voice to electronic trading.
Clear Markets has offices in Tokyo, London, New York and Charlotte, North Carolina.

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