Form insights
We Test our Design Solutions in the Real World
by Dave Birch
Form has been doing the the branding for a cool new website called user.ly. The site enables start up businesses and individuals to test their ideas within the real world – enabling them to gain valuable feedback before launch.
Branding of a new website involves making every aspect of your site consistent with your brand’s personality. Everything is important, from your images and layout to your web copy and blog posts. We realised the potential benefits to our clients and indeed to ourselves by using this medium to test the target audience reaction to campaigns and brand concepts before we present. We can then go to the client being confident, that we have statistical backup and measured results for our designs.
Form Agency, now run a quick project on User.ly targeting to the precise market of end-users that their client wants. The feedback is then used in Form’s pitch book showing the client how people react to the designs. We usually create a range of solutions for our prospects and then test them on real-world users!

So, if you need branding for a new website, drop us a line! Let’s discuss your fascinating web design or branding project to make it truly represent your company.
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