Fundguard – Times Square Digital Campaign

“I want to be a part of it,
New York, New York”

As a co-owner of a design agency, you do set yourself some lifegoals, or let’s call them design-goals for this purpose.

As a video gamer growing up (and still now) I found immense satisfaction in working in the gaming industry, box ticked. I also aspired to work for the motor industry being a petrol-head. Sort of box ticked as they were a short live automobile company. However, who doesn’t want to see their work illuminated amidst the dazzling lights of Times Square in New York.

Fundguard, established in 2018 with offices in Tel-Aviv, New York, Boston, and an upcoming London branch, is a relatively new company. Founded by a team of seasoned investment professionals, they have embarked on a mission to revolutionise the industry, embracing the role of disruptors with a suite of innovative investment management solutions.

Fundguard entrusted our agency, Form, with the task of rebranding and propelling them to the next stage of their journey. Collaborating closely with Erika Schwartz-Alter, Head of Marketing at Fundguard and a dear friend, we embarked on the journey of crafting a contemporary, vibrant brand, complete with new logos, colour schemes, and fonts.

The successful launch of the rebranded Fundguard brought recognition, but there was one ultimate way to showcase the brand: a colossal digital advertisement right in the heart of Times Square.

This week marked the triumphant launch of the Times Square campaign. While larger agencies in London may consider this a routine achievement, for Form Agency, a Kent-based company with a small yet passionate team, it brought immense pride and a smile to our faces.

So, mission accomplished. Our sights are now set on the Piccadilly Circus Billboard – watch this space.

To explore the Fundguard brand, please visit
https://form.agency/work/brand-style-for-an-investment-company-fundguard/