Fresh, New Website and Branding for Leading Investment Company Ivaldi Capital

Ivaldi Capital are a London-based investment company, looking to rejuvenate their brand and company presence.

Their existing brand felt outdated, lacking a modern feel and a confidence that the company sorely needed. To strengthen their improved brand style, they would also need a new, responsive website that would provide all necessary information. Lastly, it needs a smooth, appealing format.

The Previous Ivaldi Capital Website

The Process

The first step for the Form studio was to evolve the existing Ivaldi brand. Key questions were to gather a firm understanding of the client’s messaging. Their position the vast investment company sector was also key. This messaging would need to set them apart from the rest. Besides, it had to be seamlessly carried through their current online presence and all future online and offline collateral.

With the new brand styling solidified the goals of the new Ivaldi website were then our main focus. The style was to be modern and light yet professional, with a large focus on imagery without overshadowing the key company information. The introduction of videos add an extra dimension to the theme. Besides, they should’ve really promote the new brand’s key messaging. In order to fulfil these needs we created a bespoke WordPress build with the inclusion of a Content Management System. This allows easy updates to be made as and when needed by the client.

The personal touch

In order to make sure that the correct warmth and feel was applied to the website imagery, we put forward the suggestion of a company photoshoot. We organised the photoshoot using our highly experienced photographer utilising the Ivaldi head office and team. The shoot allowed us to capture completely bespoke imagery that will always be unique to Ivaldi. Including the actual Ivaldi team gives the site it a much needed professional and real approach, promoting the real people behind company.

Communication with the client throughout this stage is vital. With content provided by Ivaldi, we sourced all and any additional imagery and video. We picked various options for the client to choose and approve. We delivered and highlighted the most important information in the most effective way. Also, we created all initial site design, organised the photoshoot and planned the whole project. And most importantly, it was all through effective and consistent communication with the client.

The Results

Launched and live, Ivaldi Capital company now has a renewed, fresh brand, and forward-thinking presence within the Investment sector. Their fully responsive, flexible website allows seamless viewing on desktop, tablet and mobile devices. Thus ensures that the videos and imagery used would translate successfully. Intuitive and clear navigation keeps all the necessary information within the site, but without any overcrowding. Last but not least, the brand style flows throughout with the allowance to overflow into the future online and offline collateral without breaking the connection between the two.