Form Creates New Brand identity for a Fintech Company with Innovative SaaS Approach to Managing FX Risk.

New brand identity for a fintech company Bondford.

Bondford is a software-as-a-service (SaaS). It targets at mid-sized corporates who require a more comprehensive, efficient and effective solution for managing foreign exchange (FX) risk. They are the very first company to provide a fully integrated One Stop FX solution. Bondford were looking for a new brand identity that would carry the modern Fintech ethos. However, it also should’ve resonated with their corporate client base who subscribe to heritage brands.

Initial design concepts

We provided Bondford a comprehensive suite of potential brand designs and creative brand campaigns. From this initial suite of designs, we whittled down the chosen direction and further drilled down into the accompanying brand assets.

Second phase designs

The initial brand ideas enabled the board to understand that they could explore a new direction from which they first envisaged. Elements of the initial designs allow development of the brand with integration as the leading element. With this in mind, our designers further enhance the brand ideas. This allows them to produce a secondary selection for consideration.

Final identity design

After review of the second round of identities, the final identity was selected. The new mark reflected both integration and the cloud-based technology, which is the base for their solution. Our studio then further enhanced the brand elements. Besides, we combined these elements within the total brand story. Bondford decided to play heavily on the engineered performance and precision of the software. So, they selected a series of associated imagery for use within the website, brochures and presentations.

Both clients and investors have met the brand with great acclaim. Due for launch in Q1 2019, the brand has already helped generate a large amount of interest if the service. Form continue to create new collateral and will provide creative support for the company as it grows.

So, if you have a similar branding project that you would like our creative teams to look at, please contact us to discuss your needs. At Form, we’re the leading design and advertising studio for financial sector and fintech industry. We’re always happy to help you with your bespoke branding projects.

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