Form insights
Sucden Financial Group Website Launch
by Dave Birch
Sucden Financial Group Website Launch
Form Agency worked alongside the Sucden Financial developers and marketing team to create a new CMS-driven responsive website for the global group.
Our brief was to create a website which reflected Sucden Financial’s esteemed heritage. At the same time, it must ensure they are in tune with today’s financial markets, and position themselves alongside other leading global brokers. So, the Form Agency design studio conceptualised and refined static mobile and desktop layouts. Besides, we revised typography usage and planned an enhanced user experience for the site.
We carefully designed the new modern aesthetic of the site to enable consistent growth of products whilst maintaining brand identity. Form supplied all assets and imagery to the developers. We worked closely with them and SEO specialists to provide design input and consultation as the coding progressed. The new responsive group site was launched Q4 2016. Both clients and staff alike received it very favourably. We maintained strong SEO presence of the website. So, now we eagerly await analytics within the site to measure improvements in user retention and goal achievements.
Sudden Financial offers multiple trading and technology solutions, engineering opportunities across FX, fixed income and commodities.
You can visit the live site here: https://www.sucdenfinancial.com/en
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