Footprint – Getting Sustainable

It’s not always about the financial sector marketing and design for us at Form.

This time, we worked with a company called Footprint. We created a new brand Identity for a US Based Sustainable Living App Startup.

Brand Identity

Initial Brand Ideas

Our aim was to keep the brand very organic and fresh but to also give it strength. After researching the sustainable lifestyle sector and the product’s key audience, we put together a number of potential brand designs for the client to consider.

The Ripple Effect

A recurring style that the client felt resonated with them the most was the use of the ripple. The ripple effect helps to solidify the messaging, emphasising the literal ripple effect that a more sustainable lifestyle can create. Along with the ripple, we put forward the idea of a tear drop marker asset for use across brand collateral. The marker reflects both the image of water and natural elements tied in with the ripple effect. But also it represents the more modern idea of location.

Final Identity Design

After taking onboard the client’s feedback and adjusting the initial design ideas, the chosen logo and colour scheme was compiled. The use of blue and green throughout allow the organic, environmental basis of the company to be the main focus but are colours that are strong enough to present the app as a serious, professional product.

So, it’s not always about marketing within the financial sector and fintech industry for us. We at Form Agency are a versatile, full service modern design company. If everything you see on our website resonates with you, drop us a line, and we’ll discuss your bespoke design or branding project.