New Website Design and Branding for American Data Giant

Known as Intercontinental Exchange, Interactive Data approached Form to produce a new website design and marketing material. It would specifically be used for their Continuous Fixed Income Evaluated Pricing Service. The brief was to raise awareness of the services offered by Interactive Data. Besides, we had to highlight their experience as the leading provider of data to a global audience.

Initially working with Interactive Data they’d traditionally been a safe brand with no clear brand style or guidelines. To compliment the products offered, Interactive Data requested new brand style. In doing so we introduced a new colour palette and a new font set which to apply to all marking material.

A series of infographics which outlined the process of the aspects of the CEP service backed the new website design.

This was also accompanied by a brochure and also a explanatory video.

Form Advertising also produced press based advertising campaigns and brochures for their Probate Valuation Services.

A little more about Interactive Data

Thousands of financial institutions and active traders, as well as hundreds of software and service providers, subscribe to Interactive Data’s fixed income evaluations, reference data, real-time market data, trading infrastructure services, fixed income analytics, desktop solutions and web-based solutions.

Interactive Data supports clients around the world with mission-critical functions, including portfolio valuation, regulatory compliance, risk management, electronic trading and wealth management.