Logo Design

Logo design is a fascinating process.

The Webster English dictionary defines a logo to be: An identifying statement. – Source
A statement, in turn, is defined as: the act or process of stating or presenting orally or on paper. – Source

Now presentations on paper can be textual or may contain images. Therefore your logo design can be either text based or an image or a combination of both. The importance of a logo is evident by the fact that the example sentence that Webster gives for a logo is:

• The company’s logo is instantly recognisable all over the world.
• The above statements should be the core criteria when you are thinking of creating a new logo for your business.

You will be identified and recognised by your logo. It is the first thing people see about your business and in fact in some cases it is the first thing people see even before seeing your products. Therefore you must take utmost care in choosing it.

Some people argue that people like Seth Godin and J. K. Rowling do not have a logo for their business and therefore they too don’t need a logo. They say; “If they can succeed without a logo why can’t we?“. Well, Seth Godin is an established name. He doesn’t need a logo for publicity. His name is enough to attract customers. And no matter how famous he is, he is less famous than Mark Zuckerberg and Bill Gates. Both of them have created logos for their businesses.

Source: Designmodo